Student choice has now become central to the design and delivery of many university curricula, allowing undergraduate students to tailor their degree to reflect their own specific interests. Over the last decade, the suite of Bioscience degree programmes at Cardiff University has been restructured and developed to offer students more choice of modules and more opportunity to switch degree programmes as their degree progresses. All of our students now complete a common core first year diet comprising six modules spanning the spectrum of biosciences, from molecular biology to ecology. From 2013-14, all students have been exposed to physiology in their first year (20 credit module, Level 4), regardless of their initial entry degree, and are free to change into the BSc (Hons) Biomedical degree programmes (including Physiology) after this core year. The impact of this change has been reflected as a clear increase in the proportion of students electing to study advanced physiology modules in the second year of their degree (Level 5), from 18% (n=68/374) in 2013-14 to 37% (n=168/450) in 2014-15. The proportion of students on physiology modules has remained high in subsequent years, with almost half of the entire Biosciences cohort selecting at least one physiology module each year; in 2018-19, 43% of students (n=202/466) have chosen to complete the 40-credit Physiology module in the second year of their degree. Increased exposure to physiology content in the early years of the degree has also led to a large increase in the number of students electing to graduate with a Physiology degree. In 2014-15 (the last cohort before introduction of the core curriculum in year 1), there were 14 graduates (15% of total from Biomedical Sciences degree programmes and 5% of all Bioscience graduates); in 2015-16 (the first cohort to complete the common core), this number had increased to 38 (27% of all Biomedical Sciences graduates and 8% of all graduates from the School of Biosciences). The proportion of Physiology graduates each year has subsequently remained stable at this higher level. Our data suggest that wider inclusion of physiology components in the early years of related degree schemes allows students to make more informed choices about their degree discipline, and that inclusion of physiology in the core curriculum facilitates selection of Physiology as an exit degree. Furthermore, our BSc (Hons) degree programme now benefits from the contributions of colleagues across the School of Biosciences, reflecting the integrated, interdisciplinary nature of modern physiology.