Ellen McGarity-Shipley
Cardiovascular Stress Response Lab, School of Kinesiology and Health Studies, Queen’s University
When I was studying physiotherapy, there were several times that I noticed healthcare professionals shaming patients for different health risk factors like smoking, being overweight or not having a healthy diet. After watching a particularly intense moment where a doctor was shaming a patient for smoking, it occurred to me: could shaming patients cause physical harm?
Shame and society
When I looked at the current research on how shame affects human bodies and health, there was a very small body of research. This made me realise that even though we regularly use shame to try to change people’s behaviours, you can see this everywhere in parenting, school, sports, healthcare practice, public health campaigns, even some advertisements, we do not have a good understanding of how shame affects people’s bodies. This is a big problem and what inspired me to explore the impact of shame on human bodies and health.
Stigma can enhance the sense of shame
One of the main sources of shame in our society is stigma. Stigma happens when a society identifies a group of people as being bad, e.g. “people who are overweight are lazy, irresponsible, and unmotivated” 1-4. Just because a stigma exists does not mean everyone in that society accepts it as being true. Unfortunately, it is generally recognised as a common belief. It is well-known that stigmatised people have worse mental health5-7 but some research has also found that there are physical health effects like increased blood pressure 9, signs of diabetes onset10, and risk of cardiovascular disease11.
Increased shame is a potential reason why stigma has these health effects since people who are stigmatised tend to have higher amounts of shame12-18. Shame itself has been associated with lower self-rated health19 and shorter lives among HIV/AIDS patients20, 21. However, a lot more research is needed to fully understand the relationships between stigma, shame, and health.
How do you investigate shame in the lab?
We carried out our study by taking several physical measurements before and after people were “shamed”. This was to analyse fitness and energy levels, heart rate, blood pressure and hormone levels. To shame people, we asked them to write about the most shameful experiences of their lives for 20 minutes. We specifically wanted to know how shame impacts the function of arteries; the blood vessels that carry blood from your heart to the rest of your body.
We assessed artery function by measuring how much an artery widens after a big increase in blood flow. Artery function is important because properly functioning arteries prevent plaque build-up, the cause of many different cardiovascular diseases such as heart attacks 22-24.

How shame causes physical harm
Our main finding was that shame temporarily decreased the function of people’s arteries, and individuals who felt the most shame had the biggest decrease in artery function. To try to explain why this happened, we also measured a stress hormone, an inflammatory hormone and blood pressure. Shame did not change stress or inflammatory hormone levels but it did increase people’s blood pressure. We think this means that shame increases the “fight-or-flight” response, which narrows the arteries and impairs their function.
Increasing the risk of heart disease
Since we found that shame temporarily decreased artery function which is important to prevent plaque build-up and cardiovascular disease 22-24, this suggests that people who frequently experience a lot of shame may have increased risk of developing cardiovascular disease. People in stigmatised groups would be particularly vulnerable, but this would also apply to anybody who is regularly shamed by their parents, teachers, coaches, healthcare professionals, or even by media and social media.

Do public health campaigns need a new approach to encourage behaviour change?
This was the very first study to look at the short-term impact of shame on artery function and so these findings do need to be further investigated and confirmed by other studies. Studies could also explore how shame might temporarily affect the body in other ways. To fully understand the short- and long-term impact of shame on cardiovascular health, it would be important for future studies to use large datasets that have data stretching over long periods of time.
If findings continue to show that shame is bad for our health, researchers should also investigate whether stigmatised health risk factors, such as heavy body weight, have a negative impact on health partially because of the stigma and high levels of shame the individual experiences. If this is the case, it would suggest that stigmatisation and shaming strategies that are sometimes used in public health campaigns and healthcare practice are more harmful and counter-productive than we think. An alternative approach to influence health behaviour-changes may be needed in future.
To find out more about the study and the results, read the full research paper published in Experimental Physiology.
References
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