George is presently working at Loughborough University in the UK, where he has a Chair in Environmental Physiology and Ergonomics and is director of the Environmental Ergonomics Research Centre. His research covers three main topic areas, one being Human Thermal Physiology/Environmental Ergonomics, the other being heat and mass (vapour) transfer through clothing and finally athlete exercise performance in relation to clothing. 

George’s main research areas include human response to climate change, clothing heat exchange, impact of heat and cold on vulnerable groups.