Adrian has spent nearly 20 years working at the interface between academia and the economy. From developing strategy to design of data and funding (HEIF, HE-BCI, KEF) systems and advising the UK Government, EU & OECD amongst others. Adrian worked for the Higher Education Funding Council for England during much of this time and was also seconded to both central government and the National Centre for Universities and Business (NCUB). In 2016, Adrian set-up his own consultancy and has since been commissioned by Universities across the research spectrum and advised international partners in developing their strategic approach to innovation, enterprise and Knowledge Exchange. Adrian provides specific and useful advice for all stages of interaction between Universities and the wider economy and society; from developing the case for a specific Knowledge Exchange policy to ensuring synergy within advanced innovation systems.